This Privacy Notice explains how Wealthy Minds HQ Ltd (company number 13036208, registered in England and Wales), trading as "The Market Decoder" ("we", "us"), collects and uses your personal data. We are the data controller for the personal data we collect through this website.
1. Data we collect
- Identity & contact data: name and email address you provide at checkout or via email.
- Transaction data: order ID, product purchased, amount, currency, and country, received from our payment provider Paddle.
- Technical data: IP address, browser type, device information, and basic usage analytics collected when you visit the site.
- Communications data: the content of any email you send us.
We do not collect or store your payment card details — these are handled entirely by Paddle.
2. How we use your data and legal basis
- To fulfil your order (deliver the download, send a receipt and the download link) — performance of a contract.
- To provide customer support and process refund requests — performance of a contract / legitimate interests.
- To comply with legal obligations (tax, accounting, fraud prevention) — legal obligation.
- To improve and secure the website (analytics, abuse prevention) — legitimate interests.
We do not use your data for marketing without your explicit consent.
3. Who we share data with
- Paddle.com — our Merchant of Record. Paddle handles checkout, payment processing, tax compliance, invoicing, refunds, and chargebacks. See Paddle's Privacy Policy.
- Hosting and infrastructure providers (Lovable Cloud / Supabase) that store order records and deliver the download.
- Email delivery provider used to send transactional emails (order confirmations, download links).
- Professional advisers (accountants, lawyers) and authorities where required by law.
4. International transfers
Some of our service providers may process data outside the UK / EEA. Where this happens we rely on appropriate safeguards (UK / EU Standard Contractual Clauses or an adequacy decision).
5. Data retention
Order records are kept for as long as required for tax and accounting purposes (typically six years under UK law). Support emails are kept for up to two years after the last contact. Data is deleted or anonymised when no longer needed.
6. Your rights
Under UK GDPR you have the right to:
- access the personal data we hold about you;
- request correction of inaccurate data;
- request erasure of your data (subject to legal retention obligations);
- restrict or object to processing;
- request portability of data you provided to us;
- withdraw consent at any time where processing is based on consent;
- complain to the UK Information Commissioner's Office (ico.org.uk).
To exercise any of these rights, email hello@themarketdecoder.com. We will respond within one month.
7. Security
We use appropriate technical and organisational measures including encryption in transit (TLS), access controls, and reputable cloud providers to protect your personal data.
8. Cookies
We use only strictly necessary cookies required for the site and checkout to function. We do not use advertising or third-party tracking cookies. Paddle may set its own cookies during checkout — see Paddle's privacy policy linked above.
9. Contact
Wealthy Minds HQ Ltd
Company No. 13036208 · Registered in England and Wales
hello@themarketdecoder.com